Charlotte Grimmel: Why Knowing Better Isn’t Enough

Most of us know the mindset advice by now. Challenge your limiting beliefs. Reframe your thoughts. Think more positively. Yet many of the patterns that hold us back remain remarkably persistent.

In this conversation, psychologist and mindset coach Charlotte Grimmel, founder of The Mind Friend, explores why personal growth often stalls, not because we lack awareness, but because understanding and transformation are two very different things.

Together, we explore:

• Why limiting beliefs can persist even when you’re aware of them

• What keeps ambitious professionals feeling stuck in familiar patterns

• Why mindset work often stays theoretical instead of leading to action

• How to move through discomfort rather than avoid it

• Practical ways to create lasting personal and professional change

The conversation also includes a live coaching session, where Charlotte helps unpack a long-held career belief, revealing why traditional reframing exercises don’t work for everyone.